We build technology to reach the people usually left out.
MILAE checks in on older adults by phone, as often as each municipality decides, and keeps its services aware of who needs support.
How it works
Calls
At the cadence the social care team sets, MILAE phones each person.
Talks
It asks how they are, listens, and notices when something changes.
Alerts
When there is a sign, the municipality knows in time to act.
We write about how more technology has been leaving older people lonelier, and what could be different. Read the article → All writing →
The product
MILAE is in service. Every call produces a record, and the municipal dashboard shows the social care team how each person is doing, which alerts are waiting to be confirmed, and the calls scheduled for the day. The decision to act always rests with the municipal caseworker.
MILAE municipal dashboard. Shown with demonstration data, containing no information about real people.
MILAE calls, talks, and signals. The caseworker decides and acts.
MILAE is sold to municipalities as a service, under a fixed annual contract. See how it works →
How we work
We work on one simple principle: technology that solves social problems has to work for people who do not know how to use technology. That is why MILAE uses the phone the person already has, with no app, no internet and no equipment to install.
Data stays in Europe
All of MILAE's infrastructure is hosted in European Union regions. It is a rule we do not bend, and it is the first question any municipality asks.
Data Protection Officer
We have an external Data Protection Officer, notified to Portugal's data protection authority. Direct contact at dpo@honecraft.pt.
The decision is human
MILAE talks and flags. It does not decide, it does not diagnose, and it does not call emergency services. The person who acts is always the municipality's social care worker.
The analysis looks at what was said in the conversation, not at emotional state inferred from the voice, so MILAE is not an emotion recognition system within the meaning of the European AI Act. See the privacy policy →
Who we are
HoneCraft, Lda. is a Portuguese company incorporated in 2026, based in Lisbon. MILAE is our product.
Tiago Nunes
Founder and CEO
Designed MILAE's care and signalling logic. Responsible for every relationship with municipalities.
LinkedIn profile ↗Francisco Macedo
Co-Director of Product
Software engineer. Responsible for the platform, the infrastructure and MILAE's voice system.
LinkedIn profile ↗MILAE is on LinkedIn too. Follow the page →
The company
The facts, for those doing their homework: municipalities, partners and investors.
Who
HoneCraft, Lda., a Portuguese artificial-intelligence company. Founded on 7 April 2026, headquartered in Lisbon. VAT PT519361679. Certified startup under Portuguese Law 21/2023. MILAE® is a registered trademark (national mark no. 759981).
What
One product: MILAE, a voice AI that checks in on older adults by phone on behalf of municipalities and social-care bodies. Recurring B2G/B2B revenue, first municipal partner live, and all infrastructure hosted in the European Union.
Investors
The company is at pre-seed stage. To talk: info@honecraft.pt. Public records: Crunchbase, F6S, Wikidata and LinkedIn.
Get in touch
Have a municipality, a project, or an idea?
We read every message and reply in person, usually the same day. You can also write straight to info@honecraft.pt.